What is the importance of DATA?

After joining the sharing session of Oscar Lee, I want to express my feeling and opinion towards the topic: What is the importance of DATA?

Since social media is the most powerful source and platform for people to express an opinion and share photos and videos, people around society and the world could be influencers or reporters. Oscar Lee mentioned that this phenomenon makes lots of noise in which people could use their first-hand information to pack a new story. I agree with the saying of Oscar Lee. For instance, there are lots of bloggers present their own points of view towards social issues, open “live" in Facebook for the audience to know about the actual situation of some social issues, or even create their own YouTube or Facebook channel to comment hot topic or issues in the world or society. These are all User-generated content (UGC). It is totally beyond the growth of professional user-generated content from a large and professional media companies.

Moreover, Oscar also points out that data is very important nowadays. The founder of NETFLIX, Reed Hastings once said that interview could lie but data will not. This is because of data record the behavior of people. You can see what is people behavior such as their habits on listening to a song, habits on watching movies or video, and even what kind of social issues they most care about. However, interview does lie because people will pretend to be a healthy or artistic person under interview our in the focus group you make.

In my opinion, data is important undoubtedly. The qualitative or quantitative research you did exists limitations. What indeed the facts in front of you are data that you could find or analyze by computer, software or database.

I hope you have a chance listening to Oscar’s sharing, lots of information you could get from and the experience he faced before.